Santa Ana Hires Consultant for Bike Safety Campaign

The Santa Ana City Council approved a $100,000 agreement this week for a city-wide bike safety education program geared toward reducing the number of people injured or killed in bicycle accidents.

The contract with Alta Planning and Design includes a series of bilingual workshops and public education events. The program would teach bike safety skills, distribute nighttime bicycle lights and helmets, and certify new cycling instructors, according to a city staff report.

The funding comes from a grant from the California Office of Transportation Services.

Councilwoman Michele Martinez praised the program but pointed to the need for more awareness about pedestrian safety as well.

“So I want to encourage our [staff] to pursue grants…because it’s an epidemic in our community. Every week a person is being hit,” Martinez said.

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  • LFOldTimer

    Why not spend $100,000 to teach people to not to cough up political donations? I think that’s an even more dangerous activity than riding a bike since the fallout is exponential. Not only one person gets hurt. In most cases we all do.

  • LFOldTimer

    It’s pretty hard to fix stupid. And most bike accidents and injuries are caused by stupidity. You can try to teach people not to be stupid. But stupidity generally wins in the end. It’s one of the most powerful forces known to mankind and is definitely ingrained within the human condition. But if you want to spend $100,000 of other people’s money on your cozy consultants you’re going to do it regardless of what anyone else says, simply because that’s what you do best. It’s your calling.