No Hall? No Problem! Pacific Symphony Doubles Down on Online Presence

The coronavirus is making most performing arts organizations rethink how they connect with their audience. The Pacific Symphony has taken a deep dive into streaming videos, recently launching an online initiative called Pacific Symphony @ Home which provides free digital content: at-home performances by the symphony’s musicians, watch parties, concert highlights, educational materials. It’s by necessity, not by choice, but the general consensus among the symphony’s leadership is that the organization will emerge stronger for it.