No Hall? No Problem! Pacific Symphony Doubles Down on Online Presence

The coronavirus is making most performing arts organizations rethink how they connect with their audience. The Pacific Symphony has taken a deep dive into streaming videos, recently launching an online initiative called Pacific Symphony @ Home which provides free digital content: at-home performances by the symphony’s musicians, watch parties, concert highlights, educational materials. It’s by necessity, not by choice, but the general consensus among the symphony’s leadership is that the organization will emerge stronger for it.

Hodgins: Theaters Determined to Recreate Magic Online, Is It Worth the Effort?

South Coast Repertory recently streamed its production of “Outside Mullingar.” The ​production was filmed during a pre-opening night performance so that the theater could stream it online for audiences after its live performances were canceled due to the coronavirus. While organizations are eager to continue to engage with their audiences, are strategies like this worth it?